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Author: mike@brandrevive.com

The Business Advice That Causes the Most Damage

Rant Warning – This common ‘advice’ hurts more than it helps…

Business Advice - Tina Dietz

Sigh…

I’m listening along in a really good, NY Times bestselling audiobook about success and reaching your goals and all pumped up, doing my thing on the elliptical machine when suddenly IT happens.

That moment where I want to throw large, heavy objects through windows.

Christ/Krishna on a cracker, did she HAVE to go there?

We were all good until she insisted that the difference between success and failure, between reaching your goals and a life of mediocrity and disappointment, was one simple thing.

“Your limiting beliefs.”

AAAAUUUUUGHHHHHH!! Do you know what this statement is?

Business Advice - Tina Dietz

Yes. It’s a trap. This is the single most widely accepted piece of success advice that causes the most damage – both emotionally as well as pragmatically.

This entire conversation that “you’ll never be successful if you have limiting beliefs,” has GOT to go.

Of COURSE it’s important to work on yourself. But if you believe you can’t be successful because you haven’t worked out your limiting beliefs…THAT’S A LIMITING BELIEF!!

By the way, the video will clarify this issue loud and clear, but NSFW 🙂

Human beings are works in progress. Is being a good person a prerequisite for success? Um..no. I mean seriously, have you seen the number of ‘successful’ megalomaniac jackasses out there?

I can’t tell you the number of times that I’ve felt like a complete freaking moron, worried that I had NO idea what I was doing and that I get embarrassed, laughed at or called out. Fearful that I’d lose money or waste all my time.

What’s most powerful to create success (YOUR definition of success) is to take consistent actions, however small, to shift yourself BOTH from the inside out and from the outside in.

Babies learn to walk by walking, pianists learn to play from practicing, successful people learn to be successful by taking actions consistent with their vision of success.

As my friend and colleague Teresa de Grosbois would say,

The right support is at your fingertips. Schedule a Discovery Call and let’s explore working together to bring your vision into reality

When You Know It’s The Perfect Time To Get Obsessed

There is power in giving yourself permission to get obsessed. Here is when it’s the perfect time to get obsessed.

Get Obsessed - Tina Dietz

For a long time in my business, I struggled with focusing in on a niche. I worried I was going to miss out on clients, that I wasn’t going to use my talents fully, or that I wasn’t throwing a “wide enough net.”

I even thought that the whole “niche” thing was a bit of a myth, and that as long as I knew the TYPE of business owner I wanted to work with, that was enough. My clients were getting amazing results doubling their income, their free time, and their influence, and I thought that was enough – but I still felt like the world’s best-kept secret.

Then I got obsessed, and everything changed.

I experienced the kind of business growth and opportunities you hear about in those webinar success stories, and that success continues to accelerate.

Let’s be clear, I’m not talking about obsession in the clinical sense, but rather giving ourselves permission, unashamedly and unabashedly, to dive deep into that which we are deeply interested in and passionate about.

Since I was 2 years old, I’ve had two pervasive interests – reading books, and microphones. But because I found these things so delightful, I had them classified as hobbies and filed them away in my brain in a compartment labeled, “PLEASURE ONLY: NOT FOR BUSINESS USE.”

It wasn’t until I allowed myself to pursue my interest-turning-obsession in voice acting and narrating audiobooks (the intersection of books and microphones) that I made the discovery that changed everything.

Simply put – in the circles of entrepreneurs I knew, everyone had a book, but no one had an audiobook.

My brain exploded into a frenzy of WHY????

And that’s when I went down the rabbit hole of audiobooks, podcasting, and audio marketing – reading articles, listening, researching, talking with people, asking question after question, and then experimenting…and then more questions…and then more experimenting.

Within 6 months of launching done for you audiobook production and publishing for nonfiction authors as a service, audiobooks became 75% of my company and I had doubled my sales for the year.

I continued to focus on my audio obsession, and had another 30% growth the following year, expanding my team and becoming the sole earner for my family – I semi-retired my husband so he could go back to university and go deep into his obsession too.

And here’s my favorite part.

I became more myself.

Bringing more of what I loved-those things that made me essentially ME into my work-allowed a space of freedom, confidence, and feeling ‘at home’ in my work. Do you think that helps with productivity, decision making, and leadership? HELL YES.

NOW, set yourself some time to pursue the interests you absolutely love and start a healthy obsession! Share your comments about what you’re ‘obsessed’ about or what you want to become obsessed about.

Want some help figuring out what obsession will boost your business?

How To Create The Year You REALLY Want

Here are several key elements that you need to create the year you really want.

The Year Your Really Want - Tina Dietz

Did your 2018 start with a bang, or a whimper?

When it comes to creating a satisfying, fulfilling year, I’ve learned that taking time to create what Stephen Covey would’ve called “big rocks” (major goals) at the beginning of each year is key.

Do you set up a vision and goals for yourself each year?

​Here are several key elements that you need to achieve what’s most important to you THIS YEAR.

  1. ​Remember creating the vision of your Perfect Day? Once you have that vision, take a moment to bring up how it feels in your body, mind, and spirit. Take note of the feelings and sensations, and write them down.​​**Pro Tip: by remembering how the emotions and body sensations feel, you can practice bringing those feelings and sensations up in your body, mind, and spirit on a daily basis. Feeling amazing takes PRACTICE, and this is a fabulous mental discipline.​
  2. Choose 1-3 key feeling terms that you want to guide or characterize your year. In 2018, my husband and I chose to make this the year of Curiosity & Wonder. You already know I’m a HUGE fan of curiosity as a tool to give ourselves access to more courage, dispel fear, and increase our productivity and focus. Adding Wonder to the mix allows me to truly enjoy the journey, find beauty in small things, and engage my ‘beginners mind’ and allow more contribution from others.​**Pro Tip: Setting goals and actions in a space of physical and mental space that is positive will result in very different decision making than a space of fear, constriction, or control.​
  3. Set 2 primary business or professional outcomes and 2 primary personal outcomes for 2018. The old saying goes…​“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”​It’s more important to focus on a couple of primary outcomes that are the most important and impactful to you, rather than a laundry list that’s overwhelming.​
  4. For each of your 2 biz and 2 personal outcomes, create “horizons” that help you turn your big outcomes into smaller ones. I call these smaller goals or outcomes “horizons” because they represent, in a metaphorical sense, about how far out into the future you can “see.” In other words, when you’re eating an elephant, the horizons are the “one bite at a time” part of that meal.**Pro Tip: I set my Horizons to be every 2 months, then review, assess, and refresh for the next two months.

Left to our own devices, goal setting can seem a little overwhelming at times. There’s creating the Vision, then creating the steps between your current world and what you want to create, and then implementing it all! Right now, you may not know all you’ll need to know to have the outcome you want actually HAPPEN.

It’s ok, just take the first step by declaring what you want, and then part of the process is figuring out the how.

Check the video below for more ways to create the year you really want, plus more detailed tips, techniques, and inspiration!

Ready to create an incredible year? Schedule a Discovery Call and let’s explore working together to bring your vision into reality

How to Create a Great Audiobook [Podcast]

Do you want to know how to create a great audiobook? Listen as audiobook publishing expert, Tina Dietz as she shares her treasure trove of tips and techniques to get your message heard.(Podcast on Book Marketing Mentors, December, 2017)

Create a Great Audiobook - Tina Dietz & Susan Friedmann

Do you want to know how to create a great audiobook? Listen as audiobook publishing expert, Tina Dietz as she shares her treasure trove of tips and techniques to get your message heard.

When she was two years old, someone handed Tina a tape recorder and that was that a lifelong love affair was born. Today, Tina is a speaker, audiobook publisher, podcast producer, and internationally acclaimed business coach who’s been featured on ABC, Inc.com, Forbes and Huffington Post. Her company, Start Something Creative Business Solutions, works with authors, experts, and entrepreneurs who want more than just a business and want more than a routine life. They want a business oasis. Tina splits her time between the US and Costa Rica.

In this week’s powerful podcast episode “How to Create a Great Audiobook” you will discover …

  • How necessary it is for you to have an audiobook
  • What are some audiobook basics you need to understand
  • What audiobook trends you need to know about
  • Who is the best person to read your book
  • The importance of using an oral edit
  • Top mistakes to avoid when creating a great audiobook
  • And much, much more…

This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

To Download the transcript from this podcast interview “How to Create a Great Audiobook,” visit Book Marketing Mentors’ page.

Wondering how you can leverage your books and work?

How To Quickly Boost Your Holiday Book Sales

Holiday marketing is already well underway, but it’s not too late to put into place some simple ways to boost your book sales over the holidays, particularly if you’ve got your books on Amazon.

boost your holiday book sales

Amazon OWNS the holiday sales season.

boost your holiday book sales

Everyone is in a buying mood from about the beginning of November through the beginning of January, so it’s the perfect time to piggyback on that trend and sell more of your books.

Here’s a quick timeline to guide your holiday marketing.

Early November to Thanksgiving

  • Emphasize in your social media and emails that books make wonderful gifts and shopping early saves time and stress
  • Offer pre-holiday book bundles if you have more than one book
  • Collaborate with other author friends and all offer discounts on your book on the same day(s) – send out an email and social media posts all on the same day to promote each other’s books.

Black Friday through Cyber Monday

  • Everyone is going to Amazon to shop, so remind people they can add on your book to their order and perhaps offer your book at a discount
  • Run ads in book deals newsletters that go out in this time frame.

Early to Mid-December

  • Offer a discount to colleagues/contacts who have teams and/or employees to buy your book(s) in bulk to go with their holiday gift giving
  • Donate a box of your books to a charity or not for profit that would benefit, and create a PR/photo opportunity to promote both you and the charity
  • Suggest to colleagues that putting a gift card or bonus check inside of a book instead of just a card is a cool and classy option for team members or clients.

December 20-24

  • Remind people that ebooks require no shipping
  • Use language that talks about last-minute gifts and stocking stuffers.

January 1-7

  • People want to spend those gift cards they got over the holidays AND they are looking to set their goals for the New Year – suggest that they invest in themselves by buying your book
  • Offer your book as a gift/bonus for those people who schedule discovery calls with you for your programs and services
  • Create a free book club around your book to start the new year off and do a series of 4 free calls going through what you’re teaching in the book – simply require that participants prove purchase of the book buy sending you a picture of them with the book (pssst- get permission and use those pics in your marketing later!)

Do you need to do ALL of these? No, but you may be tempted to! Choose one that feels most free and easy to you, and simply take action on getting that one thing done. Then, do another!

We’re always here to support you in your marketing strategy and implementation to get your message out to the world and reach more readers and leaders.

Which one of these will you use to sell more books? Let us know – knowing that you are out there fulfilling your dreams and goals is a gift to me 🙂

Are you launching a new book or do you want to revive an older title? We can help you reach new markets and leverage your hard work with Audiobooks – the fastest growing segment of the publishing world!

How To Reduce Your Stress Immediately With 2 Vocal Techniques

Did you know that you can reduce your stress immediately with simple vocal techniques? Here are two quick techniques you can try out today.

Originally published on ForbesReduce Your Stress Immediately

You’re in a state of tension, stress, fear, worry, or anxiety-and what happens? Your shoulders naturally raise to protect the vulnerable throat and neck.

In many cultural traditions, the throat represents the center of creativity, self-expression, and communication. It’s also the conduit between your body and your head/mind, representing the link between your thoughts and feelings, or the “Mind-Body Connection.”

When you create more freedom in your throat and neck, you open your ability to express yourself more effectively and generate a greater sense of confidence and well being.

The musculature of the throat is incredibly complex, and I think very beautiful with all its fine, interwoven connections that allow us such flexibility of movement. We often take for granted that freedom of movement until we spend too many hours at the computer, or experience high stress levels – then we sure do notice that tension in our throats, necks, and shoulders.

Since there’s no machine at the gym to exercise your neck and throat (I think I’m grateful for that), you can use your voice to release the tension in your throat and really, your entire body.

Here are couple of techniques you can try out today and feel free to let us know what you notice.

1. Sigh like my Italian Grandmother

My great-grandmother was a 4’5” marvel of efficiency and energy. In the afternoons when she allowed herself to rest in her chair for a while (usually while crocheting something), she would repeatedly release a deep sigh. At the time I wondered why, but now I know that she was releasing tension in her body.

Take a deep belly breath in through your nose and allow yourself to sigh it out. (Bonus points for allowing any sound to come out with the sigh.) The long exhale combined with the vibration of the “ah” sound triggers your parasympathetic nervous system and your body’s relaxation response.

If you’re trying to feel more relaxed before you work with a client, enter a meeting or wind down at the end of the day, this is one of my favorite exercises. 

2. Try the “One Word Rant”

If you’ve read my e-book called “Solve Any Problem in 10 Minutes,”  you’ve learned about the creative problem-solving technique I developed based on our very human tendency to worry and complain. Often, what is beneath our concern is something we are deeply committed to. Otherwise, we wouldn’t get upset!

This technique allows you to quickly take solution-focused action, using what you’re upset about as the access point. The result is feeling relieved, clear and more at peace due to the fact that you’ve given a voice to your concerns and addressed them in a powerful manner. 

A shortcut version of this technique to simply release tension and clear your mind is called the One Word Rant. The word used in this technique is, “why.” Why? Because that’s the question we’re really asking ourselves at the heart of our stress and upset.

“Why is this happening?”

“Why are they doing/saying that?”

“Why can’t I feel better?

When we allow ourselves to express our frustration in a safe, quick and healthy way, the brain and body respond with a cascade of hormones and neurotransmitters that feel good, such as epinephrine and testosterone (yep, even for women) and we feel clearer and more focused.

The technique is simple, but you’ll want to be in a private or quiet place since this involves some vocalization. I’ve been known to do this in the car.

Ideally, stand with your feet shoulder-width apart or wider, and semi-squat like a sumo wrestler. Throw your hands in the air above your head, take a deep breath and loudly exclaim “Whyyy!” You don’t want to say it so loud as to strain your voice or throat, but you definitely want to express your “why” loud and proud.

Yes, I’m serious. I’ve facilitated this in a group of 50 or so leaders and the results were amazing. The simplicity of the “why” allowed the group to bond without having to explain or share a lot of personal feelings that may have caused them to feel vulnerable. At the same time, that shared experience of making a loud noise together in unison elevated the energy in the entire room. The group collectively felt heard and acknowledged.

The chemical cascade of hormones and endorphins the One Word Rant releases is simply wonderful. Generally, this technique is more energizing than the Italian Grandma Sigh, so I tend to use it if I’m having a frustrating day or if I need to boost my energy before speaking or a meeting.

This is also a fabulous tool to show your kids to help them learn to shift their stress and state of mind quickly, without a lot of “talking about it” that may be difficult for them to articulate or stressful to share with a parent.

We lead busy lives and we need solutions quickly. Try one or both of these techniques this week to reduce your stress and keep yourself going and growing.

Boost Your Business Through Networking – Greg Peters – S2Ep25

Boost Your Business - Tina Dietz & Greg Peters

Boost Your Business w/ Greg Peters

When you think about networking you feel a bit “reluctant?” Greg Peters totally understands.

Greg, the reluctant Networker, is back on The StartSomething Show to talk with us more about how you can boost your business by networking, referral building, and how you can start doing effective follow-through.

Before transforming himself into a networking professional, Greg was a computer programmer, and he’s a classic introvert. Through study, practice, and lots of trial and error, he has been able to transform himself into a true networking professional. Catch Greg’s first episode here on The StartSomething Show where you can learn how to build successful businesses in different fields and how he teaches so many people the value of developing powerful personal connections.

After this, you will stop being “reluctant” about networking and, just like Greg, become a pro at it.

What You’ll Learn From This Episode:

  • Basic networking mistakes people make
  • Systems you can build to follow-through and deepen relationships
  • Challenges people face after a networking event
  • What can you do to reduce the number of business cards you get at a networking event
  • Key Business Tip: “Immediate Follow-Up”
  • The differences between a phone/Skype conversation and meeting in person
  • How to choose who to network with
  • Not sure if you should connect with someone or not? Here’s how to handle it
  • The simple question to get around hardcore salespeople
  • How different networking groups differ
  • How a good referral relationship should work
  • Preparing to have referral partners effectively
  • What questions to ask yourself when looking for good referral partners
  • How simple gestures of appreciation can make a difference to your clients and referral partners
  • Greg’s action steps to help you explore your own story and make use of it
  • Greg’s legacy for the world.

Featured on the Show:

StartSomething-Show-Stitcher-SubscribeStartSomething-Show-subscribe-with-itunesGoogle-Play-Music-en-badge-webStartSomething Show Tina Dietz

What To Do When You Are Afraid To Say The Wrong Thing

What opportunities and possibilities do you find yourself diminishing or killing off because you’re afraid to say the wrong thing?

Afraid To Say The Wrong Thing

Have you ever been asked this question?

 “If you were a super villain, who would you be and what would be your power?”

This was not a question that my chiropractor was used to being asked, but I had just come from a conference call with some colleagues where we were discussing how to bring more of our personalities into our businesses and brands, and the topic of heroes and villains had come up.

You know,” my chiropractor pondered, “I think the worst feeling in the world is shame. It just stops people in their tracks. So my supervillain would be Shame Spiral, and he would freeze people from the power of shame.”

Wow.

Do you have conversations like this with your health providers? Because seriously, you should.

Author and shame researcher Brené Brown says, “Shame is the most powerful, master emotion. It’s the fear that we’re not good enough….it corrodes the very part of us that believes we are capable of change.”

Shame and the avoidance of shame shows up as embarrassment or fear of embarrassment, anxiety, depression, worry, resentment – what’s your flavor?

And shame definitely shows up as your fear of “saying the wrong thing.”

What opportunities and possibilities do you find yourself diminishing or killing off because you’re afraid of saying the wrong thing and looking foolish, or being wrong, or not looking good? How do you make yourself smaller and less bright because of how you think what you have to say might or might not come across to others?

Shame, in our bodies, can feel like we are dying – so we try and avoid it at all costs.

However, the solution to what to do when you’re afraid of shame, embarrassment, “looking bad” and saying the wrong thing is counterintuitive.  I echo what Brené says…

“As a shame researcher, I know that the very best thing to do in the midst of a shame attack is totally counterintuitive: Practice courage and reach out!”

Courage is the antidote to shame. So then, how to create courage? My favorite activation point for courage is one simple and easy to conjure feeling.

Curiosity.

The courageous lion is still a cat, our avatar for curiosity. When you are feeling concerns about saying the wrong thing, being embarrassed, or risking shame, engaging your curiosity triggers your creativity, your inner wonder-er, and your sense of play.

Here are some questions you can ask yourself to engage your curiosity and replace your own personal “Shame Spiral” with your inner “Courageous Curious Crusader.”

Shame Trigger 1:

Curiosity Trigger 1:

Shame Trigger 2: 

Curiosity Trigger 2

Shame Trigger 3: 

Curiosity Trigger 3: 

“I don’t know if I can do this.”

“I wonder how I’ll grow from this experience.”

“What if they don’t like it/me/this?”

“This is going to be interesting-I wonder where this will lead me?”

“I’m not qualified to do this.”

“I wonder what I can add in to my knowledge or expertise to make this even better?”

Notice the pattern of the phrase, “I wonder…” This simple phrase is a deep and effective trigger to shift you from a shame reaction to a courageous and curious one.

We are always in the process of evolving into our greatness, try on replacing your automatic responses of shame, worry, and concern this week with those of curiosity, and see where it leads you – and let us know what you discover, we read and respond to every email.

Keep going, and keep growing!

How To Successfully Achieve Your Goals – Pete Winiarski – S2Ep24

achieve your goals - Tina Dietz & Pete Winiarski

How to Successfully Achieve Your Goals w/ Pete Winiarski

How many times have you find yourself lost in the woods on your way to your goal? Successfully achieve your goals without getting lost and have some fun with the process.

Pete Winiarski is founder and CEO of Win Enterprises, LLC, a Management Consulting and Results Coaching Firm as well as co-founder of the Business Consultant Institute, and has been guest expert on all major television outlets in the US. Pete is also the bestselling author of “Act Now! A Daily Action Log for Achieving Your Goals in 90 Days,” which helps both businesses and individuals to be action-oriented and achieve their goals.

Makes sense to have Pete back on the show again to talk about goal achievement, doesn’t it? 

What You’ll Learn From This Episode:

  • The 5-C’s of Goal Achievement
  • Why these 5-C’s are fundamental to achieving your goals
  • 1st C: “Cascade”
  • Why you should ultimately think about your goals into 90-day periods of time
  • 2nd C: “Create”
  • What does “creation” mean when setting your goals
  • It’s okay to go back and adjust your goals
  • 3rd C: “Commit”
  • What are you “committing” to when setting your goals
  • The three types of action
  • The role daily affirmations play for goal achievement
  • How goal-achieving-moments of inspiration will start happening for you
  • What overwhelm stops you from achieving
  • 4th C: “Confirm”
  • Staying on track with your goals
  • 5th C: “Celebrate”
  • The importance of “celebrating” along the way to goal achievement
  • How to grab hold of what you already deserve
  • Some favorite ways to celebrate achieving your goals
  • How goal achievement can be a teachable moment for your kids
  • Pete’s legacy for the world.

Featured on the Show:

StartSomething-Show-Stitcher-SubscribeStartSomething-Show-subscribe-with-itunesGoogle-Play-Music-en-badge-webStartSomething Show Tina Dietz

How To Unleash The Message You Really Want Others To Follow – Sharon Sayler – S2Ep23

unleash the message - Tina Dietz & Sharon Sayler

How To Unleash The Message You Really Want w/ Sharon Sayler

Our communications and body language expert, Sharon Sayler, joins us to talk about nonverbal communication and how you can unleash the message you really want others to hear and follow, as opposed to the message that people are actually receiving from you. It will blow your mind what a simple shift in hand gestures can do to your message!

Sharon is an international communications trainer, trainer, speaker, CEO of the Strategic Communications Firm – Competitive Edge Communications, and the best-selling author of seven books.

Sharon works with a wide range of clientele — executives, entrepreneurs, universities, corporations and organizations such as Delta Airlines, Yale’s Graduate School of Management, and the Women’s Executive Leadership Council.

Through Competitive Edge Communications, Sharon reaches professionals around the world how to be courageous leaders using critical communication skills.

Don’t miss Sharon’s episode and check out the free bonus Sharon has for all of you: The 5 Little-Known Things That Affect How Others See You…

What You’ll Learn From This Episode:

  • The uncommon and super-powerful place Sharon begins when teaching non-verbal communication
  • The first place in your body language that you need to be as authentic and transparent as you can
  • The 360-Breathing technique
  • The impact to your body language when you’re breathing wrong
  • What you can do to shift negative impacts in you and others
  • Leadership Skill: How to calm an angry or agitated person
  • Leadership Skill: How to best deliver bad or volatile news
  • Gestures in your body language that you need to pay attention to
  • “Jargon” gestures, and why you need to be careful about using them
  • The three cross-cultural hand-gestures that you can use universally
  • What women leaders can do nonverbally to send a firmer, stronger message
  • Language softeners and why you need to drop them
  • How to properly deliver your idea without eagerness or missing the ideal timing for it
  • “Hero Language” vs. “Team Member Language”
  • What is being “Artfully Vague?”
  • Sharon’s action steps to help you explore your own story and make use of it
  • Sharon’s legacy for the world.

Featured on the Show:

StartSomething-Show-Stitcher-SubscribeStartSomething-Show-subscribe-with-itunesGoogle-Play-Music-en-badge-webStartSomething Show Tina Dietz

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