Ep 2493: Twelve Minute Convos w/ Tina Dietz [Podcast]
I am back with Engel Jones for another amazing Twelve Minute Convos podcast. Such a great concept to spread so many voices(Podcast on Twelve Minute Convos, October, 2019)
Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert who has been featured on media outlets including ABC, Inc.com, Huffington Post and Forbes. Tina’s first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs.
In 2016, Tina was the recipient of the Evolutionary Business Council MORE award and in 2017 she received the award for Outstanding Audio Company from The Winner’s Circle. She is also a member of the EBC leadership body and a founding member of the Forbes Coaches Council. Tina was also the lead interviewer in the podcasting documentary “The Messengers” and featured in the film.
Tina splits her time between the US and Costa Rica where she’s part of the leadership team building a community of conscious leaders called Vista Mundo.
Time Stamped Show Notes:
- How are you doing? [01:01]
- What’s the latest with you? [01:52]
- Is the StartSomething Show podcast in hiatus? [03:11]
- Where is the best place to connect with you? [04:04]
- On being a stem from an entrepreneurial family. [05:04]
- Is David in the picture still? [07:13]
- In closing, is there anything else you’d like to share with our amazing audience? [11:58]
Ep. 52- Embodiment of Pleasure and Business w/ co-host Tina Dietz [Podcast]
Ep. 52- Embodiment of Pleasure and Business w/ co-host Tina Dietz & Holistic Sexual Wellness Specialist , Gaia Morrissette www.succulentliving.com . (Podcast on My Orgasmic Life, September 2019)
Content Warning: Swearing, Open and Honest conversation, Laughter , Trauma, Sex, Pleasure and Sexuality
Today:
- Tina with share her sexy story about pleasure and money
- Tina with share what it is like to work with Gaia
- What is Gaia’s daily pleasure practice during her work day
- Why do we stay stuck because we are afraid it will be hard
- What if learning growth could be pleasurable and arousing
Seat back and get ready for a wild ride…
Listen to “Ep. 52 Embodiment of Pleasure and Business w Tina Dietz” on Spreaker.[tcb-script async=”” src=”https://widget.spreaker.com/widgets.js”][/tcb-script]
Join My Orgasmic Life Podcast on Spreaker or Spotify or Apple podcast or Google Podcast or iHeartRadioThere is a whole world of playful, educational, healing and safe experiences to be discovered at www.succulentliving.com and come frolic with Gaia on Social Media under Gaia MorrissetteHere is a great course to support your online discovery of how Pleasure Leads to ProfitTo learn more about my EPIC Co-Host Tina Dietz: Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, influence and vocal leadership expert who has been featured on media outlets including ABC, Inc.com, Huffington Post, and Forbes. Tina’s podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs. Tina’s company, Twin Flames Studios, amplifies the messages of leaders, experts and companies around the globe. Tina divides her time between the US and Costa Rica, where she’s part of a leadership team building a conscious community called Vista Mundo.
To spend more time with Tina : Website | Facebook | Instagram | Twitter
Interested in learning more about podcasting andhow we can help you share your voice with the world?
Taking Care of Your Money Maker
Your voice is your livelihood. You spend a great deal of time and effort using it to communicate with the masses. It is vital to your success. But examining the self-care movement reveals that the topic of caring for your voice gets very little attention.
As a physical therapist with an extensive background treating patients who did not respond to other interventions, I learned that the fastest path to healing and optimizing function is in treating nerves.
Nerves control everything and sometimes they get pinched between bones, muscles, ligaments, and more. If you change the nerve input to the body, the pain and mobility immediately changes.
The nerve that I have found yields the most profound effects on the body is the vagus nerve. The vagus nerve is a major parasympathetic pathway that comes out of your brainstem. It is outside of your spinal cord. Ideally the vagus nerve has an optimal tone, or range in which it fires. The gold standard measurement is heart rate variability (HRV).
Everyone has an optimal HRV range based on their age. Someone who is anxious or stressed has a high HRV, exceeding the boundaries of this optimal range.
Trauma sometimes shuts down the vagus nerve to the point where we go into freeze mode.
Someone who is traumatized to the point of freeze or severely depressed may have a flattened HRV, not filling the optimal range.
The feeling of having a high HRV is easily identifiable. When you get stressed and get that lump in your throat, your heart races, your palms sweat, and you get constipated or have diarrhea, that all happens because your vagus nerve is suppressed.
This is the same as being in “fight or flight” mode. It can be induced by stress or trauma. Many people live constantly in an elevated state of fight or flight. In this state our sympathetic nervous system dominates, and the calming parasympathetic pathways don’t always recover to a point of balance.
Due to the size of the vagus nerve and far-reaching effects, removing mechanical trauma to give it more room to move has a seeming “magic wand” effect on a myriad of problems in the body.
I have very specific exercises that I teach to my clients based on my examination findings and their goals. Often where a patient is experiencing symptoms is not where the problem is. Keeping the vagus nerve free to move at all of its major choke points goes a long way toward preventing everything from hoarseness to back pain.
How does vagus nerve compression show up in your body? Here’s some general info and what can you do about it! These exercises do not have any known precautions or contraindications. If you have any questions or concerns, please consult with your healthcare team before proceeding.
Side effects may include calming your pre-show jitters, making you sound smooth on the airwaves, improving your interview skills, prevention of voice disorders, normalized digestion, decreased pain and inflammation, resolution of trauma, healing of heart issues, reduced anxiety, and experiencing more pleasure.
- Voice: Trauma and stress always shows up in the breath and the voice. The vagus nerve innervates muscles of speech and swallowing. One of the exciting developments in my profession has been the use of vocalization exercises for patients with incontinence. These patients are literally causing excess downward pressure causing them to pee on themselves because their voices are all bottled up, mechanically and spiritually. Keep your throat chakra open. Remedy: Chant. You can chant “Om”, vowels, Sanskrit, even curse words. Just chant.
- Breath: Again, trauma always affects the voice and the breath. In the midst of stress and trauma, our diaphragms go from being a nice round dome, to a flattened one. Remedy: Exhale. The major exhalation muscle, the transversus thoracis, sits under the breast bone and is often tight, keeping us breathing shallowly. You can stretch it out by inhaling for a count of five, holding for a count of eight, and exhaling like you are blowing up a balloon for a count of thirteen. The voice exercise will help with this, too.
- Heart: Our vagus nerve innervates our heart, and thus generates the electromagnetic fields of heart, which is what connects us to others. Some interesting research has found that our electromagnetic fields synchronize with the electromagnetic field of the earth, and that when space weather disrupts the earth’s field, it also shows up as a disruption in ours. The severity to which it disrupts appears to be dependent on the strength of our interpersonal connections. This connection is 360-degrees, yet most of us only pay attention to the 180 degrees in front of us. Remedy: Inhale in to the back side of your heart for five repetitions. Bonus: Amplify the benefit by using the 5-8-13 breathing pattern.
- Head: When you have a forward head posture, you are pinching your vagus nerve at the base of your skull. Remedy: First, identify the tragus of your ear. It is the tab that you would use to cover the opening to your ear to dampen sound or otherwise avoid hearing. Gently grab the tragus of each ear between your thumb and index finger, and pull each one sideways, like your head is a piece of taffy and you are unwrapping it. Hold for one minute. Bonus: Do the 5-8-13 breathing while you are holding this stretch to amplify the benefits.
- Pelvis: Most of us sit way too much. Our pelvic floor gets weak because of the convenience of chairs and seated toilets. Many people don’t get in and out of squatting positions often, taking their joints through a full range of motion and keeping the pelvic floor strong and flexible. Remedy: Guided imagery often works well with the pelvic floor. Bring your attention to your lower abdomen. If you are familiar with chakras, you can bring your attention to your second chakra. Imagine breathing in and out of your pelvic floor and gradually extending the breath up to the top of your head to clear a channel between your pelvic floor and the top of your head. Bonus: This activity addresses all five compression points!
Melanie Weller spent over 25 years in the field of physical health as an athletic trainer and Physical Therapist. she is a board-certified Orthopedic Clinical Specialist, a Certified Exercise Expert for Aging Adults, and a Certified Athletic Trainer.Though Melanie spent most of her career in an outpatient orthopedic setting, she also has worked in hospitals, schools, and home health. Melanie’s practice and teachings now looks beyond basic bodywork to the imprint of culture, society, ancestry (and more) on our ability to understand and access our greater intelligence.
Melanie Weller – Physical Therapist, Board-Certified Orthopedic Clinical Specialist, Certified Athletic Trainer and Certified Exercise Expert for Aging Adults
How To Create a Lead Magnet To Attract Fans and Customers
Do you want more fans? Do you want more buyers?Do you want more listeners? Do you want leads for your business? Do you want to connect with your audience in a meaningful way?
Your Lead Magnet can do all of these.
- It can turn a listener into a fan because it gives them something interesting and useful, from you.
- It can get you more buyers for your products and services because it gives them something that solves their problem.
- It can get you more listeners because it may be the first contact an online searcher has with you.
- It will get you leads for your business. That is its purpose.
- And finally, the lead magnet will help you to connect with members of your audience in a meaningful way because you get to communicate with your leads via email and share information that you don’t share as part of your show.
It’s been said, “the better the lead magnet, the bigger the list”.
Actually, I said it many years ago and continue to say it because it’s true.
Yes, I am talking about the lead magnet. The enticing content that makes your reader, listener, audience member want to give you their email address so you can communicate with them on a regular basis ‘privately’ by email.
In all truth, the lead magnet can make or break a lead generation process. A good one will lead to success and a bigger email list. A bad one will lead to dismay because few people will want to get on your list.
Is a Lead Also A Potential Customer?
The short answer is “No”.
A lead is an unqualified contact. Any person that hasn’t been qualified as a prospect is a lead. In the sales process you do this:
Gather leads > Qualify them into prospects > Move them through your sales funnel to become a paying customer.
For example: Your customer is a sales manager in a Fortune 500 company. You may have 50 people download your lead magnet and give you their email address. Of those 50 people, 23 are solo business owners, 5 are business consultants, 11 are virtual assistants, and 12 are sales managers. All of these people are leads.
A prospect is an individual or organization that fits your criteria to be a potential customer. They don’t have to express interest in what you are selling to be considered a prospect, they just have to fit the right qualifications.
For example: Of the 50 people who gave you email addresses, all are leads and 12 are prospects, aka potential customers.
What Is A Lead Magnet?
A lead magnet is anything of value that you offer for free in exchange for someone’s email address.
You can do it through a creative landing page or a simple graphic on your website.
It’s referred to as a “magnet” because it is part of an attraction marketing effort. You want to attract people to your site and program so you offer an enticing freebie. The freebie acts like a magnet, attracting those who are interested in what you’re offering. Those who give you their email address in exchange for that freebie are Leads.
Leads can become prospects.
There are two ways they can qualify to be prospects:
- they click on links inside the lead magnet
- they click on links inside the emails you send to them (because they’re on your list)
What can you create and offer that is irresistible to your ideal customer?
What can you create and offer that delivers real value and piques their interest in your paid offers?
What steps are involved to create a lead magnet?
Create a Lead Magnet in 5 Steps
1. Know Your Ideal Customer
Your program is focused on a target audience. This means your lead magnet should be of value to the buyer inside your target audience or the buyer that you want to be a part of your audience.
Everyone listening to your program isn’t your ideal customer, but your ideal customer is listening to your program.
It is possible that you have multiple ideal customers. Don’t try to create a lead magnet for all of them. Instead, create a separate one for each distinct Ideal Customer.
2. Know What Your Ideal Customer Wants
You must give them a reason to download your lead magnet. The best lead magnet is the one that gives a quick solution to a common problem your ideal buyer is facing. The quicker they experience results from your lead magnet, the better.
3. Name Your Lead Magnet
You now know what you’re offering and to whom, so naming your lead magnet will be easy. Similar to creating an attention-getting headline for your episode or a blog post for maximum listening or viewing, the name will help you get maximum downloads. Keep it simple, base it on the one challenge and one solution you present in it.
4. Choose The Type Of Lead Magnet To Offer
The most common lead magnets are PDF guides and reports. However, there are other options and there is a list right after step 5. The important thing for you to keep in mind is this:
Keep It Simple. The easier it is to create, the better. The easier it is to download and digest the better.
You want to solve their problem and move them into your sales funnel quickly. Choose a format that allows for fast delivery and consumption.
5. Create Your Lead Magnet
You’re done with the strategic work, now you have to actually create the lead magnet.
Let’s look at the types of lead magnets that work well for many podcasters and radio hosts.
Types of Lead Magnets You Can Create Today
Now you know what a lead magnet is, why you should have one, and the 5 steps to creating it.
The most important thing for you to keep in mind is this: you already have the knowledge and likely have the content on hand, so don’t complicate it!
- If you have a blog you have an ebook.
- If you have an online course you have a cheat sheet.
- If you have show notes or transcripts you have a resource guide.
The following list is meant to get you thinking about how you can put your content into a format that will be attractive and useful for your ideal customer. That’s all. If it seems weird or like it’s too much work, then cross it off the list. If it seems doable or like something you may already have on hand, then circle it.
- A Short Guide or ReportFocus on one specific solution for one challenge your ideal customer is experiencing. This could be something like: – show how to prepare their next presentation so their team understands what they need to do- walk through the steps of preparing a speech that inspires or motivates- teach them what to look for when hiring a team member
- A Cheat SheetCheat sheets are more than a checklist but not as in-depth as a guide or report. They’re only a few pages and they get straight to the point. They contain a bit more information than a simple checklist by explaining each point in a short paragraph.
- Toolkit/Resource ListThis is an excellent way to provide reference material for them that they can use many times. It’s a great time saver for the lead and a great traffic generator for your website. Because, of course, you’ll have a few tools or resources of your own that they can purchase from your site.
- Video Training/WebinarConsider creating a video of you showing your prospect how to use your product or walking them through one thing that your service does. Then, at the end of the training or webinar you do a short sell on how they can work with you.
- Software Free TrialIf your product is software, consider the Free Trial option as a lead magnet. When someone can try the product themselves they’re more likely to purchase. How many apps and products have you received a 14-day or 30-day trial to and then purchased for yourself because you liked it?
- Offer a DiscountPeople love discounts. If it makes sense for you to offer a discount in the form of a coupon or code then all you would need to do is create an image containing that information.
- AssessmentDo you offer coaching? An assessment that includes a guide on how to understand the assessment results is an excellent lead magnet because it not only brings in a lead it also will show you who qualifies to work with you.
Now What?
As you can see, there are quite a few options for creating a lead magnet. There can be more added to this list, but I think there’s enough to get you thinking. Thinking about your audience. Thinking about your ideal customer. Thinking about the content you already have or can easily create that will be attractive to your ideal customer.
What do you do now? You can begin with your own content and quickly create a lead magnet or you can outsource the creation of your lead magnet. Either way, now is the best time to get it done.
Charlene Burke is an Information Professional, a freelance writer, and a professional facilitator of mastermind and productivity groups. She is ready to write your content, including a powerful and effective lead magnet. Learn more here
Charlene Burke – Mastermind Expert | Information Professional – You Need It, I Can Find It | Writer of Great Web Content
Do Your Press Releases Tell “The Story Behind the Story”?
Great easy tips by Shel Horowitz, book marketing copywriter and strategic marketer, about how to write your book press releases.
Which would you rather read: “Electronic Privacy Expert Releases New Book” OR “It’s 10 O’Clock—Do You Know Where Your Credit History Is?”
If you follow most advice about how to write a press release for a book, you’d end up with something like the first example. You’ll put all the 5Ws in the first paragraph. And you’ll put your readers to sleep.
But when a client hired me to write a press release for a book on electronic privacy, I turned in the second example. The main text repeated the headline and continued: “It’s 10 O’clock—Do you know where your credit history is? How about your employment records? Your confidential medical information?
“How would you feel if you found out this sensitive and should-be-private material is “vacationing” in computer databanks around the world—accessible to corporate interests who can afford to track down and purchase it, but not necessarily open to your own inspection?”
The book and author weren’t even mentioned until the third paragraph.
Any book has multiple angles—news hooks you can use to gain media and reader attention. I chose to focus on data privacy that time. If I were writing that press release today, I might focus on identity theft, hacking, or the influence of fake news on elections. But NEVER on “expert releases book.” Publishing a book, by itself, is not news. Just in the US, it happens about a million times a year. That’s 2740 books published every day! You want to stand out in that crowd.
So if you’d rather not imitate a snooze button, try something different. Tell “the story behind the story” and create a press release that people will read (and act on). For nonfiction: What problem does your book solve, what pain does it alleviate, what success does it lead to (financial, relationship, career, personal growth, etc.) Ask yourself who needs the information, and why.
For fiction or memoir, what kinds of people will identify with your main character? What exotic situation or fascinating career fills in the backstory? For either—what seasonal or charity tie-ins, awards, or superstar endorsements make your book newsworthy? If your press release is fun and exciting, readers will realize that your book is also going to be fun and exciting.
As a book marketing copywriter and strategic marketer who writes a lot of press releases and book covers for books, I do this constantly. Here are some actual press release headlines I’ve written for clients (starting with one for my own tenth book):
NONFICTION:
- Finally, A Handbook for Business To Change the World and Make a Profit—As General Motors, Patagonia, Ben & Jerry’s, the City of New York, and Others Have Done (This is for my own most recent book, and I’ve left the hyperlink in to the complete press release)
- 54 Million Americans “Swallowed by a Snake”
- At 54, He Moved Across the World—Because It’s Never Too Late for Dreams
- Missing for 400 Years, Mercator’s Atlas Is Now Available in North America for the First Time
FICTION:
- If Romeo and Juliet Had THIS Magical Parrot, Things Would Have Been Different: Romeo and Juliet Meets Robinson Crusoe Meets House of the Spirits—in Africa
- Kidnapping…Terrorists…A Foreign Land: Carinci’s Latest Suspense Thriller Chases Danger Across the Emerald Isle
- A Children’s Picture Book Where the Good Guys Don’t Win? Yes, Really!
- Still More Honors for Debut Novel, “The Dark Dreamweaver”—Named an iParenting Media “Greatest Product”
In spite of their “just the facts, Ma’am” training, journalists love these kinds of press releases. And in today’s world where readers can find press releases in search results, you might even capture reader interest directly.
Shel Horowitz writes press releases and book covers and develops strategic marketing for authors, green and social entrepreneur businesses, and nonprofits. His 7th book, Grassroots Marketing for Authors and Publishers (2007), was endorsed by Dan Poynter, Fern Reiss, and other publishing gurus. His 10th book, Guerrilla Marketing to Heal the World, is endorsed by Seth Godin and Chicken Soup’s Jack Canfield. Discuss your next marketing project with Shel: 413-586-2388 (8 a.m. to 10 p.m.US Eastern) or https://goingbeyondsustainability.com/contact/ – and pick up his free gifts for you at https://goingbeyondsustainability.com/freebies/