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Author: mike@brandrevive.com

The New Expert Platform: Using Podcast Interviews For Thought Leadership Marketing

Written by mike@brandrevive.com on . Posted in Blog, Leadership, Marketing, Podcasting, Voice.

Podcasting is one of the fastest and easiest ways to establish authority – Let me show you how you can leverage it for thought leadership marketing.

Originally published on ForbesThought Leadership Marketing

It’s no longer only insider knowledge — podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build a business or you and your company have long-established credentials, this online audio platform can catapult your influence beyond the capabilities of many other expert-building marketing platforms. Since there are now 65 million people in the U.S. listening to podcasts every month, thought leaders have an exciting opportunity before them to engage new audiences and build their brand.

Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it possible for even budding business owners to share their knowledge and expertise with a wide audience.

The advantage of this modern platform is that it’s open publicity — meaning the host has the freedom to generate the message and control the content. Podcasting also requires fewer resources and is more accessible because audio is available to consumers when text and video are not. The convenience of listening to downloadable audio files on smartphones or tablets has allowed for a new wave of attentive, on-the-go listeners.

The opportunity to reach your target market by using your personal voice offers an additional layer of communication to convey your company values and brand authenticity. Doing so deepens trust and develops loyalty. By using a conversational format, leaders have the freedom to articulate what makes their business unique, without using typical marketing jargon.   

As you may have gathered, podcasting isn’t just for entrepreneurs. Bigger brands, industry leaders and corporations often miss a big opportunity by not taking advantage of this trend.

Below, we’ll focus on leaders who are looking to establish themselves as experts and develop their spheres of influence.

How Can You Get Started With Podcasting?

You don’t need to be a host yourself. One of the best ways to introduce yourself to a new market is as a guest. Hosts are hungry for content. They are searching for people like you to feature on their podcasts to keep their shows fresh and to provide value to their audience. Libsyn, one of the largest commercial podcast hosting companies, reports an increase from 16,000 hosted shows in 2013 to 22,000 shows in 2014 to 28,000 shows in 2015. These numbers are expected to continue to increase as more people become exposed to the platform.

The key is to connect with the hosts of shows most appropriate for your subject niche, and to do so in a way that’s personal — your chance of getting a response lowers dramatically if you have an assistant send an email.

Podcast hosts want a good fit on their show; if they decide to have you on as a guest, they will take the time to give you ideas on how you can most effectively reach their audience. One way to find podcasts that are looking for guests is to do a keyword search in iTunes or Google for shows with topics that appeal to your ideal clients or target market. iTunes is to podcasts as what Amazon is to books; it is the premier platform for broadcasting your audio message to an eager audience.

You don’t have to start with cold leads, however. The easiest opportunities for guest spots may exist under your nose, via your colleagues. Ask people you know who have been podcast guests to introduce you to the hosts of those shows. Referrals can go a long way in establishing credibility and building relationships.

If you have the resources, you can also use a booking service to acquire guest spots; there are several excellent companies that can take care of placing you on the perfect shows.

How To Leverage Podcast Interviews

Once you’ve secured a podcast spot, there are an extraordinary number of ways you can use, and re-use, this valuable material. You can now post audio clips on your website or blog; include audio clips in your media kit or feature them on your company profile page or LinkedIn page. You can share the audio across social media, or use the transcribed content for new articles or blog posts. A wealth of marketing assets is available at your fingertips when you have podcast content.

As thought leaders, experts and business owners, we’re always looking for ways to increase our exposure and to grow our communities of loyal followers. Podcasts are free to access, there are so many shows to choose from, and it takes virtually no technical know-how to get started as a guest. These characteristics make being featured on podcast interviews one of the best “New Expert Platforms” available today.

Want to learn more about​podcasting for your business?

3 Ways Entrepreneurs Kill Their Productivity

Written by mike@brandrevive.com on . Posted in Blog, Business Development, Leadership, Productivity. 2 Comments on 3 Ways Entrepreneurs Kill Their Productivity

How much time do you spend collecting information, certifications, and more training? Yep, these are some of the ways entrepreneurs kill their productivity.

ways entrepreneurs kill their productivity - Tina Dietz

There has rarely been a better time in history to start a business. In 2013, more than 135,000 jobs were added to the US market and guess where nearly half those jobs came from? SMALL businesses. To really make it as an entrepreneur you need tremendous tenacity, top notch networking skills, and a no-fear approach to sales—even in the most heart-centered of business ventures. But if you’re reading this, I’m probably not telling you anything new yet, and what you want is to break through to the next level of time and money freedom in your business.

Every industry I’ve worked with-and there have been more than 20+ industries internationally-has its own unique quirks and challenges. However, some very common trends arise when it comes to how you’re likely to sabotage yourself regarding time and your productivity.

Productivity Killer #1: The “Perpetual Expert”

Collecting information is only useful if it is immediately practical. If you have a client who has a question, look it up. Google is your friend, and problem solving when there’s actually no problem is a drain of time, energy, and resources. The brain only retains about 10% of the information that it is exposed to, so chances are you’re going to have to look it up again anyway if you need it at all. Your time is better spent finding out what your ideal clients need, and focusing on filling those needs in a targeted and concise manner.

Productivity Killer #2: Having an Open Schedule

There’s a difference between being available and being a 24/7 hotline. Have a policy that you will always return communications within a certain amount of time (say 12, 24, or 48 hours) and honor that policy. This gives you room to breathe, builds trust with your clients, and also sets clear expectations. People value a service more when they know they have to plan for it, and most “emergencies” resolve themselves or quickly become non-emergencies if you don’t feed the energy of a knee-jerk reaction. Limit checking your email and voice mail to 2-3 times a day for a half hour at a time. Unless it’s someone you’re waiting to hear from, don’t pick up your phone when it rings. These practices will have you focus on your most important tasks and keep your responses to the point.

Productivity Killer #3: Being Too Friendly

This goes for both colleagues and clients. Obviously you don’t want to be a jerk, but it’s completely doable to be kind even when you’re setting a boundary or saying no. Gossip, social media, and instant messaging, and other kinds of chitchat can wipe out hours of your day, leaving you frustrated and scrambling to get your priorities handled. The same goes for meetings. Start by wearing a phone headset (in the case of an office setting) or putting a “please do not disturb” sign on your office door if you have one (even at home) to reduce distractions and interruptions. Minimize your time in live or phone meetings by partnering up with a colleague and trading off going to meetings and taking notes for each other. As for clients, steer clear of personal entanglements. If you’re with a client who is on a roll with a personal story, reach over and give a gentle, compassionate squeeze to their shoulder or hand and say, “you’re really going through some difficulty right now, so why don’t we take a step back and see where I can best help you.” You can then redirect the conversation to a more solution-focused place. Don’t be afraid to interrupt them, they will thank you for it later.

Can’t wait to hear your thoughts. Let me know in the comments if you have any of these “killers.”

Tina Dietz – Unleash the Voice of Your Message! [Podcast]

Written by mike@brandrevive.com on . Posted in Audiobook Marketing, Business Development, Leadership, Marketing, Podcast.

​Tina Dietz is coming to unleash the voice of your business!(Podcast on Talking with Giants, March 1, 2017)

Voice of Your Message - Tina Dietz & Scott Schilling

Tina Dietz is coming to unleash the voice of your business!

Internationally acclaimed business coach, world class audio-book publisher and launch specialist, popular podcast host, and bestselling author Tina Dietz brings passionate vision, perspective and attention to detail for her clients. Tina’s company, StartSomething Creative Business Solutions, helps clients who want more than just a business, they want a ‘Business Oasis!’

Ready to unleash the voice of your message?

How To Improve Your Service Provider’s Follow Up Emails

Written by mike@brandrevive.com on . Posted in Blog, Business Development, Sales.

This one can be a real “forehead slapper.” Here’s how I helped one of my clients, a regional sales director for a major pest control company, transform his follow up emails to get more clients.

Follow Up Emails - Tina Dietz

I had shown my client how to create lists of perfect potential clients using local and internet resources, and we had already gone through the process of how to be great with shifting short term clients into being long term clients. He had been promoted, been given a larger territory and bigger clients, and had record sales for the slowest months of the year in less than 6 months. BUT, now that he knows what he wants his Perfect Day to be, he’s got some fabulous BHAG’s (Big Hairy Audacious Goals) for the year, and he wasn’t getting the results he wanted from reaching out to the companies that he could help.

Here was the problem—the follow up email.

Here is his original email to follow up after having a brief first phone or in person chat with a potential client:

Original Follow Up Email

Good morning Dawn,

Thank you for taking a few minutes to chat with me. Below you’ll find a brief summary of {HIS COMPANY’S} history & my contact info.

Please keep us in mind for your pest control needs.

Thank you,

Name

Company Name

Phone Number

The Problem And The Solution

Remember how the teacher’s voice sounded in Charlie Brown cartoons? That’s how this email sounds. It’s totally forgettable, totally impersonal. Something very important to remember about followup emails is that they are like a thank you card. Every contact with a prospect is an opportunity to create relationship from one human being to another. It doesn’t matter if you’re offering a massage or carpet cleaning, make sure your personality shines through! My client has a FANTASTIC personality. He’s warm, funny, and sweet. He genuinely cares about his clients and the work he does. None of that was present in his follow up email. Here’s how we transformed his follow up email, and I highly recommend that you use this example as a template for you to use for your own follow ups.

Transformed Follow Up Email

Dear Dawn,

Great to meet you this morning and I appreciate you taking a couple of minutes to chat with me. I know that with how cold it is that pest control probably isn’t top of mind for you right now, but I like to make sure all my customers are prepared for what’s to come. After all, it’s way less stressful to prevent a problem than it is to deal with a crisis, right?

Just so you have all the information you need, check out what I’ve put together for you below, and if you have any questions please don’t hesitate to email me or give me a call on my mobile number at XXX-XXX-XXXX. If you see something buzzing or crawling, I’ll make sure it gets taken care of.

{video} Be Prepared for Pests! Warning Signs for your building, business, or facility

{PDF} Company Profile & Our Commitment to Our Clients

I’d like to stop by next week and make sure your questions are answered—when is a good time for you and what do you take in your coffee?

Thanks again and I look forward to helping your business.

Warm Regards,

Name, Title

Company Name

Phone Number

Website

Would you want to do business with you more from the first email, or the second email?

When you’re following up a potential client, be YOU. People want to know that you care, that you’re not just a number, AND that you know your stuff. This is so crucial because it’s the first opportunity you’re giving people to really interact with you as a professional and demonstrate your ability to fill a need and follow up and respond.

Now I’m going to dissect the elements of this email so that you can craft your personal followup template. Include the following elements in your follow up email:

Your Email Follow Up Template

Dear NAME,

{APPRECIATION} Great to meet you this morning and I appreciate you taking a couple of minutes to chat with me. {CONVERSATION THAT INCLUDES YOUR COMMITMENT} I know that with how cold it is that pest control probably isn’t top of mind for you right now, but I like to make sure all my customers are prepared for what’s to come. {POWERFUL QUESTION} After all, it’s way less stressful to prevent a problem than it is to deal with a crisis, right?

{CARING INVITATION} Just so you have all the information you need, check out what I’ve put together for you below, and if you have any questions please don’t hesitate to email me or give me a call on my mobile number at XXX-XXX-XXXX. If you see something buzzing or crawling, I’ll make sure it gets taken care of.

{SUPPORT MATERIALS & INFORMATION}

{video} Be Prepared for Pests! Warning Signs for your building, business, or facility

{PDF} Company Profile & Our Commitment to Our Clients

{CALL TO ACTION/WARM INVITATION} I’d like to stop by next week and make sure your questions are answered—when is a good time for you and what do you take in your coffee?

Thanks again and I look forward to helping your business.

Warm Regards,

Name, Title {POWERFUL TITLE}

Company Name

Phone Number

Website

Ready to give it a try? I challenge you to take the time this week to send follow up emails to some of the folks you’ve talked to in the past and create connection–get the conversation flowing and remember, it’s all about YOU help THEM solve a problem, not making a sale. Got questions or comments? We love your comments. 🙂

10X Your Book Sales With Audiobooks, Tina Dietz [Podcast]

Written by mike@brandrevive.com on . Posted in Audiobook Marketing, Leadership, Marketing, Podcast.

​A lot of people write books but they fall short of using a huge distribution channel: audiobooks. Learn to 10X your book sales with audiobooks. Tina Dietz shares the strategy.(Podcast on The Brand Journalism Advantages, February 20, 2017)

Book Sales With Audiobooks - Tina Dietz & Phoebe Chongchua

Get Tina’s checklist for producing your audiobook and demystifying the process, click here.

When Tina Dietz was two-years-old, someone handed her a tape recorder – and that was that! A lifelong love affair was born. Today, she is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes.

Her podcast, The Start Something Show, was named one of the top podcasts for entrepreneurs on Inc.com and her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life–they want a “Business Oasis.”

As part of her own business oasis, she herself splits her time between the US, Canada and Costa Rica. Tina Dietz, welcome to the show!

Icebreaker

When I go to conferences I like to organize what I call “transformational karaoke” outings ????

Think Like A Journalist Quote

“When you read a book, the story definitely happens inside your head. When you listen, it seems to happen in a little cloud all around it, like a fuzzy knit cap pulled down over your eyes.”

―Robin Sloan, Mr. Penumbra’s 24-Hour Bookstore

Success Quote or Tip

FOMO…fear of missing out.

Career Highlight

Tina grew up in a small town where her parents sold fireplaces. Their home was upstairs and the business downstairs. When she grew up, find out why Tina was unemployable and how that actually benefitted her and the world.

When It Didn’t Work

Hear what happened to Tina when she first started her business with partners. Find out what this difficult lesson taught her.

Top Tips 10X Your Book Sales With Audiobooks

  1. Bestsellers are created every day.
  2. Publishers don’t always act in the best interest of authors.
  3. 1.5 million audiobooks were downloaded more than ebooks in 2015.
  4. The cost of production of an audiobook has dropped 50 percent in the last seven years.
  5. Don’t narrate your own audiobook. It’s not the best use of your time.
  6. Leverage the power of your book by distributing it in the audiobook world.
  7. Audiobook listeners listen to, on average, 20 books a year. The average book reader reads 12 books per year.
  8. Self-produce your audiobook by using ACX.com audiobooks exchange.

Did you know that 1.5 million MORE audiobooks were downloaded than ebooks in 2015? Audiobook publishing is growing at a rate 3 times faster than any other format. Walk down any street and you’ll see people soaking in information through their phones–will your book be available to the millions of listeners looking for content?

-Discover how to get your audiobooks produced for 50% less than what it costs the big publishers

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

High-quality mic. Blue Yeti and Audiotechnica 2100.

One book, documentary, blog, podcast, or Internet Channel to watch?

Big Magic, Elizabeth Gilbert (Get a free audio book when you try Audible free for 30 days)

OR to get a physical copy of the book…click the book title.

Contact

StartSomething Creative Business Solutions

Twitter

Mentioned In This Episode

TBJA 266 Three Steps To Start A Movement, Joseph Ranseth

Thanks For Listening

Wondering how you can leverage your books and work?

Get Referrals from Networking Events & Groups

Written by mike@brandrevive.com on . Posted in Blog, Business Development, Networking, Sales.

One of the biggest complaints I hear from business owners is that networking events are uncomfortable and a waste of time because they’re not getting clients. Well, that’s your first mistake.

Networking Events

You may end up with participants in a networking group or from a networking event becoming your clients, but in general that’s not where your biggest value is from networking. You are far more likely to gain colleagues, allies, and referral sources from than you are clients.

So why aren’t you getting referrals? Because your follow through sucks. Here’s how to reverse that condition and get referrals from your networking efforts.

Let’s take the case of your neighborhood Massage Therapist, since I’ve worked with or interacted with thousands of these professionals over the years. It is rare indeed to even find a Massage Therapist at a networking event, which is a shame, but another story.

The Problem

Let’s say that the heroine of our story (we’ll call her Jane) has been going to a networking group put on by her local Chamber of Commerce for several months. She likes the people there, and a couple of the folks in her group have come for treatment sessions, but that’s it.

In my coaching session with Jane, we have this conversation about the topic:

Me: How many one on one meetings have you had with folks in the group so far?

Jane: …um?

Me: How many referrals have you given other folks in the group?

Jane: Oh geez, that’s a good point. I don’t know if I have anyone for them.

Me: And that’s how they probably feel about you. They’re just not sure who to refer, and how, and when.

The Solution

Jane went back to her group, and when she got up to share she told the rest of the group that she’d like to get to know everyone better and who their ideal clients are so that she could give good referrals to them. Before she left the meeting, she had 6 appointments (3 phone calls and 3 coffee or lunch meetings) set up with various members of the group.

This is not the end of the story.

In our session, I helped Jane practice the kinds of questions and requests that were going to help deepen the relationship faster, as well as find out quickly if the folks she was talking with were going to be good referral sources for her. Since she already had created the profile of her Ideal Client and Ideal Colleague, this was a lot easier.

After her meetings, Jane used this template to follow up and did she get referrals? Within 2 weeks Jane had received 8 referrals, 6 of whom booked massage treatments right away.

Jane’s Referral Request Email

Dear Steve,

Great meeting with you yesterday over coffee. I was glad to learn more about your business. I really appreciate getting together and I think we can help each other out. What kinds of referrals are you looking for? I’ve got some specific types of clients that my services really make a difference with, so if you’re up for it, I was wondering if you would mind letting me know if you know anyone like this?

  • Someone who is in pain like back pain or headaches
  • Folks who are under a lot of stress
  • Anyone who has recently been in an accident, had a fall, a car crash, etc.
  • People who are training for an event like a marathon, triathlon, martial arts, or who are athletes.

I’d also be happy to help out and take care of anyone you know who just wants to relax, feel great, and increase their mobility. I’ll make sure the problem doesn’t come back!

I am very open to working with anyone you refer to me, so when you hear of people that would benefit from my services, please know that I am always grateful when you let them know that they can call me at ­­­­­­­­XXX-XXXX or email me XXXX@XXXXX.COM. I’ll get right back to them and set up a complimentary assessment and evaluation over the phone.

Remember to let me know what kinds of referrals are you looking for too so I can return the favor. Thanks!

All the Best,

Jane Smith, LMT

Owner, Pain-Away Massage Clinic

(phone)

(website)

This kind of warm, focused email makes it so easy for someone to come up with names, and they know exactly what to do. All the pressure is off, and they’re clear on how they can help. Plus, this level of follow through and professionalism lets someone know that they can ask you for the same and it builds their confidence that you know your business.

Your Referral Request Template

Dear _____,

Great meeting with you for coffee/lunch/for our phone chat. I was glad to learn more about your business. I really appreciate getting together and I think we can help each other out. What kinds of referrals are you looking for? I’ve got some specific types of businesses/clients/customers that our services/products really make a difference with, so if you’re up for it, I was wondering if you would mind letting me know if you know anyone who is a manager or owner at any of the following kinds of businesses/dealing with this type of problem/fits this description?

Bullet points of who your ideal clients/target market is

I’d also be happy to help out and take care of anyone you know who is having a problem with _______________. I’ll make sure the problem doesn’t come back!

I am very open to working with anyone you refer to me, so when you hear of people that would benefit from my services, please know that I am always grateful when you let them know that they can call me at ­­­­­­­­____________ or email me _________________. I’ll get right back to them and set up a complimentary assessment/evaluation/consultation.

Remember to let me know what kinds of referrals are you looking for too so I can return the favor. Thanks!

Warm Regards,

Name, Title {POWERFUL TITLE}

Company Name

Phone Number

Website

This weeks’ challenge is to go through your contact list and set up phone chats (I call them “virtual teas”) or in-person meetings for coffee, drinks, or lunch to connect with people who you think would be good to have a deeper collegial relationship with. Then, personalize use this template to follow up and see what happens!

Click the social share buttons below to give this template to your colleagues and friends who could use a business boost!

2 Minute Confidence Boost

Written by mike@brandrevive.com on . Posted in Blog, Leadership, Personal Development.

We all possess the innate ability to boost our confidence levels in literally two minutes with this simple Confidence Boost.

Confidence Boost

Whether you’re starting a business, a movement, or just changing habits in your life it takes time, energy, persistence, tenacity, and confidence.

Lots and lots of confidence. But we don’t always have that level of confidence. Fortunately we all possess the innate ability to change our confidence level quite literally in two minutes.

Getting out there and starting something in the world really takes something. We have bad days, we’ve had bad experiences that we don’t want to repeat, other people’s negative messages get stuck in our heads….Yuck.

Out in the wild, animals express their dominance (an expression of confidence) by taking up more space. Appearing to be bigger than they actually are, pacing back-and-forth, puffing themselves up, and other displays. At our core, we are no different. Confident people often seem to take up more space in a room. They spread themselves out, use large hand gestures, and when they speak they often will move around quite a bit. Think about how a confident motivational speaker uses a stage-rarely that really ever stand in just one place, they use the entire stage.

On the other hand, when an animal or a human is feeling frightened or has a lack of confidence, they tend to make themselves small. Curling up in a ball, crossing your arms across your midsection, tucking your chin to your chest are some examples.

So we all know that body language affects the way that other people perceive us. But did you know that your body language also affects how YOU see you? And I’m not talking about looking in a mirror.

Researchers at Harvard have found that by adopting anyone of a number of “power poses” for 2 minutes, we can boost our confidence. These poses raise your level of testosterone (even in women) and lower your level of cortisol. No, you’re not going to get a burst of testosterone that’s going to make you more aggressive,but testosterone increase in both genders is associated with feelings of confidence, control, and well-being. Cortisol, on the other hand, is a stress hormone. It tends to be associated with the flight or fight response. So that’s definitely one that we want to keep low.

A number of examples of these “power poses” are shown below. Notice how the body is spread out, taking up more space, expanded:

Confidence Boost

Imagine what would happen if you did a power pose as a practice several times a day?

Even if you don’t need a confidence boost right now, I suggest you give these a try and make it part of your daily routine. It’s also useful when you’re going into a meeting, a networking event, or hitting the stage to speak.

Give it a try and let us know how it goes-comment below and share with your colleagues. Here’s to more confidence!

Unleash Your Business With Audio Marketing, With Tina Dietz [Podcast]

Written by mike@brandrevive.com on . Posted in Audiobook Marketing, Leadership, Marketing, Podcast, Sales.

​Audio marketing is fast becoming a popular way to position yourself as an expert in your industry.(Podcast on The Business Creators Radio Show, February 7, 2017)

Audio Marketing - Tina Dietz & Adam Hommey

There are hundreds of podcasts, webinars, radio shows, etc. on the internet today. How do you make sure yours is viewed and heard above the others?

Joining Adam is audio marketing expert, Tina Dietz.

Tina is going to teach you all the tricks to creating audio marketing that will let your voice be heard above the sea of noise.

About This Guest: (View Guest’s Profile And Appearances)

When she was 2 years old, someone handed Tina Dietz a tape recorder – and that was that! A lifelong love affair was born. Today, Tina is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes. Her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life – they want a “Business Oasis,” and she herself splits her time between the US and Costa Rica. Tina Dietz, welcome to the show!

Interested in learning more about audio marketing?

4 Steps to Writing Sales Pages That Aren’t Gross

Written by mike@brandrevive.com on . Posted in Blog, Business Development, Sales.

Here are 4 steps to writing sales pages and making it easier on you to create sales and program pages that are authentic.

Writing Sales Pages - Tina Dietz

I really blame sucky sales pages on the internet for a lot of things. Customer dissatisfaction, lack of registrations, over saturating the market, and excessive yelling at computer screens. Maybe that last one is just me…

BUT, even if you partially or entirely outsource your sales page writing (more on that later) you still have to participate in writing them if you want your work to be accurately represented and in YOUR voice.

AND, if you want to use the Internet as a source of sales for your business, regardless of your industry, you need pages on your website where people can buy your stuff, or register for your course or program, or schedule an appointment.

The solution? Here are four steps to making it easier on you to create sales and program pages that are authentic (and won’t make me yell at the computer-you wouldn’t want that, would you?). This process will also help you create new programs and products as well, because time is gold, doing things twice is lame, and you want to be reading a good book with a glass of wine very soon, yes?

Step 1: Design Your Course or Program

Key Question: What are you going to offer and how?

Choose the topic for your program, product, or workshop and outline what it will include. Oftentimes this is something you already have done but you’re not sure how to get it out into the world. You will also need to choose the “vehicle” you’re going to use-whether that’s a live workshop, teleclass, webinar, online course, etc. Choose what content you will include, the number of sessions, your price points, etc. If you’re not sure what the best direction is for you or what the right vehicle for you would be, that’s something I can help you with one on one.

Step 2: Create Your Program Promises

Key Question: What will people get from you?

In bullet points, determine what your audience can count on you to deliver. What will they learn? What materials will they get? What’s the format? What are the benefits?

Step 3: Real World Application

Key Question: How will participants apply what they learned out in the world?

If you’re providing knowledge and techniques, what can people do with that out in the real world? Write out examples (If you’ve worked with people before around the topic you’re offering) and all the ways you can think of that people can use what you’ll be giving them.

Step 4: Paint a Picture of Results

Key Question: If participants take what you’re giving them and they used it fully, how would their lives change?

Imagine participants taking what they learned and applying it fully. Write down either in a narrative or in bullet points all the results they could create, achieve, and generate. This is why we do what we do-for people to have amazing results!

This is not the end of the process.

You have two options at this point now that you’ve got this all written out.

  1. You write the page yourself
  2. You outsource the writing

If you write the page yourself, then you do this: You REVERSE steps 1-4 for your sales page, like this:

  • 4. Begin with painting a picture of the results people get
  • 3. Tell them this is how it gets used in the real world
  • 2. Outline what the promises are
  • 1. Share with them the points of the course/program/product itself.

BONUS WRITING TIP: Remember to write your page as though you were talking to one person rather than an audience of people. Imagine a particular client or friend in mind who you know is your ideal audience for this program or product as you write.

Give this process a try and let us know how it went. Did you add any other steps?

Ready to get your next product, program, or service ready to launch and want some expert guidance? Schedule a Discovery Call and we’ll explore the best options to meet your goals. 

2 Surprising Ways To Get Clients

Written by mike@brandrevive.com on . Posted in Blog, Business Development, Sales.

The best ways to get clients are the most authentic to YOU. That’s why while it’s important to have reliable systems, a lot of the cookie-cutter programs out there don’t work the way they’re advertised.

Ways To Get Clients - Tina Dietz

One of my fabulous clients shared her breakthrough week with me, outlining not just the results she generated but the lessons she learned on the way as well. I was so blown away by her insight that I asked her if I could share what she learned with all of you as a case study in generating new clients for a new business. One of the many things I love about Gail Jessen is that she can WRITE. Man, can she write. I couldn’t put what she shares into words here any better.

#1 Way

THE COACHING: Write up a detailed, visceral description of your Perfect Day (using the audio exercise I gave her) and share it with at least 30 people. Originally, Gail wanted to approach this in a more analytical way, but we moved her through that so that she could receive the full benefit.

WHAT GAIL DID: She wrote up her Perfect Day as a blog post and shared it with her subscribers.

THE RESULTS: She booked a workshop registration within 12 hours of putting up the post.

LESSONS LEARNED (in Gail’s words):

  1. Vulnerability and authenticity are crucial to building a personal brand. I put the semi-vulnerable perfect day out there and bam…someone resonated and registered within 12 hours. It makes me hopeful when I think about the other posts I’ve lined up to promote my workshops. It reinforces to me that my writing is a significant feature of my brand. It also reinforces that marketing is really just resonance and attraction.
  2. Networking and giving time/info for free can be ultimately beneficial. Once a month I go to a Desire Map book club. I didn’t know anyone when I first went last fall. It’s been a good social outlet, but also good conversations very focused on this particular topic. I never knew what may come out of it business wise, but I take my business cards and I talk about my workshops anyway. Well, the person who registered is part of that crowd and now she’s officially in my growing workshop tribe. Bam.

#2 Way

THE COACHING: Create a coaching product(s) for private, one-on-one coaching as a follow up product for your Desire Map workshop participants. Private coaching was not part of Gail’s original business model, but we worked together on her stepping into this part of her identity as she’s more than qualified.

WHAT GAIL DID: Put together 1 session and 3 session private coaching products and put them up on her website, sent a follow up email to her workshop participants letting them know it was available and that she was available to support them further in their journey.

THE RESULTS: She booked a private client in a quick 15 minute conversation who called after she received the email.

LESSONS LEARNED (in Gail’s words):

  1. Done is better than perfect. I have zero infrastructure behind the private coaching product I put online and posted half-heartedly on my FB biz page. I don’t even have a sales page for it or integration into my current sales page…just the product in the shop. Old Me would’ve meticulously planned every last detail to death before she even spoke about the product out loud. Well, surprise. Now I get to scramble a bit before this first client comes online, but I feel so calm and right about that. I really only mean I need to create a worksheet or two that gives some meaty structure to the conversations I’ll have with people. The fact that it excites me to scramble to do that tells me I’m on the right path (vs debilitating panic attacks in the bathroom at my other work when someone asks me for a budget report, a’la two weeks ago).
  2. I can charge my friends money to talk to me…and it was easier than I thought. This is so so so huge. We’ve talked about this being a block for me. The person who wants to book the hour session is a friend. She’s not a hang-out-regularly-inner-circle friends, but she’s also not a stranger. We’ve known each other for years and have a lot of mutual friends that keep us all connected. In our 15-min Q&A phone call, I spoke calmly about the two different coaching options. Answered her questions about what the outcome is intended to be. Didn’t offer a discount or offer to “just talk” to her anyway. It felt like I was a real live grownup business owner 🙂

Also, I’m so grateful for your coaching. We’ve been working together for maybe almost two months and bam. Magic. Intention is magic. If Gail hadn’t taken the coaching and implemented it, the results wouldn’t be there. I’m grateful to have clients who do awesome work in the world and who allow me to help them expand and grow.

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